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Medical Website Design: Doctor and Practice Websites Patients Can Use

Glimpse SEO Agency builds doctor websites and medical websites for GPs, specialists and allied health practices across South Africa. Each site makes it easy for patients to find your hours, book an appointment and call you from their phone, and every page is written with the HPCSA's ethical rules on advertising in mind. Packages start at R2 499.

Recent work includes the website for Dr Y Joosab Medical Practice in Durban.

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Healthcare websites, explained

What should a medical practice website do?

Patients use your website to answer practical questions fast. Are you open? Do you take my medical aid? Where do I park? Can I book online? A medical website that answers those in the first few seconds on a phone gets the booking. One that buries them behind a welcome message loses the patient to the next practice on Google.

After that, it should build quiet confidence: who the doctors are, what you treat and how a first visit works.

Why does a doctor need a website if patients use Google Maps?

Because Google Maps sends people to your website. Your Google Business Profile and website work together, and Google checks that your details match on both. A proper healthcare website also lets you rank for specific services, like travel vaccines or chronic medication reviews, that a map listing alone can't cover.

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medical website design for a South African GP practice
What patients look for on a medical website
What patients look forWhere we put it
Opening hours and after-hours infoTop of every page and matched to your Google Business Profile
Booking or appointment requestsA button on every page, linked to your booking system or a short form
Medical aids acceptedA clear section on the homepage and the FAQ page
Directions and parkingA map, landmarks and parking notes on the contact page
Services offeredA page for each main service, written in plain language
Built for practices

What does every medical website need?

These features come standard on every doctor website we build.

online booking icon

Online booking

A booking button linked to your booking software, or a short appointment request form if you don't use one yet.

click to call icon

Click-to-call and WhatsApp

Most patients visit on a phone. One tap should reach your reception.

medical service page icon

Service pages

A page for each service you want more of, from family medicine to minor procedures, written in plain language.

doctor profile icon

Doctor profiles

Qualifications, HPCSA registration details where you choose to show them and areas of interest.

local SEO icon

Local SEO setup

Name, address, hours and phone matched exactly to your Google Business Profile.

secure medical form icon

POPIA-conscious forms

Forms that never ask for medical history by email, with SSL and a linked privacy policy.

Which pages should a medical practice website have?

The structure we recommend for most practices, from a single GP to a multi-doctor clinic.

PageWhat it does
HomeHours, booking button, medical aids and location in the first screen
ServicesOne page per main service, like chronic care, vaccinations or medical examinations
Our doctorsProfiles with qualifications and areas of interest
Booking and first visitHow to book, what to bring and what happens at a first consultation
Medical aids and feesSchemes accepted and how payment works
Contact and directionsMap, parking, after-hours and emergency instructions

Is your medical website within HPCSA advertising rules?

The HPCSA allows practitioners to advertise, but its ethical rules require advertising to be truthful and not misleading, and they discourage anything that reads like touting for patients. We build every medical website with that in mind, so your site informs patients without creating a problem for you.

Here's how that shows up in the copy we write:

This isn't legal or ethical advice. You know your obligations best, so you approve every page before launch and we'll change anything you're unsure of.

Medical website packages

How much does a medical website cost?

A doctor website from Glimpse costs from R2 499 for a one or two page site, R4 999 for a 3 to 6 page practice site and R9 999 for a 6 to 30 page site with a page for every service. Most single practices choose Business Design. After launch, your domain is R100 a month (billed annually) and hosting is R150 a month.

Popular
Popular
START-UP BUSINESS
From R2 499
For a single doctor who needs hours, location and contact online quickly.
What is Included?
Domain Registration
Custom Design
1-2 Pages
Content Creation
Up to 5 emails
Logical Navigation
SSL Certificate & Encryption
Mobile Friendly
Basic Search Engine Optimisation*
Business Design
From R4 999
Most popular with GP practices: services, booking and local SEO.
What is Included?
Domain Registration
Pro Design
3-6 Pages
Content Creation
Unlimited emails
Logical Navigation
SSL Certificate & Encryption
Mobile Friendly
Local Search Engine Optimisation*
Blog
Pro Design
From R9 999
For multi-doctor or specialist practices that want to rank for each service.
What is Included?
Domain Registration
Custom Design
6-30 Pages
Content Creation
Unlimited emails
Logical Navigation
SSL Certificate & Encryption
Mobile Friendly
Search Engine Optimisation*
Blog
Enterprise Design
From R15 999
For medical groups and clinics with several branches and a CMS.
What is Included?
Domain Registration
Custom Design
Unlimited Pages
Content Creation
CMS
Unlimited emails
Logical Navigation
SSL Certificate & Encryption
Mobile Friendly
Search Engine Optimisation*
Blog
*Basic SEO fundamentals are included at every tier (on-page setup, Search Console, sitemap). Local SEO and full SEO campaigns are separate ongoing services, see our SEO packages for full pricing. Google Merchant Center setup is included only where relevant to e-commerce builds.
Price may change based on final scope. 50% Deposit Required on Start Date.

What does a medical website cost per month to run?

The build is a once-off cost. These are the monthly running costs after launch, so nothing comes as a surprise.

CostWith GlimpseNotes
.co.za domainR100 a month, billed annuallyRegistered in your own name through Xneelo
HostingR150 a monthSSL certificate included
Business emailIncluded in your packageUp to 5 addresses on Start-Up, unlimited on the other packages
MaintenanceOptional, quoted per siteUpdates, backups, security patches and content changes
SEO or Google AdsOptional monthly serviceSeparate from the website build

How do medical practices get found on Google?

Patients search locally and on their phones. The practices that appear first usually have a complete Google Business Profile, a fast website with matching details, and service pages that answer what patients search for. Searches like "doctor website" and "medical website" show practices are looking. Searches like "GP near me" show patients are.

Google Business Profile

Hours, services, photos and categories set up to appear in the map results near you.

Service-level SEO

Pages that rank for services, like travel clinic or medical examinations, in your area.

Fast mobile pages

Light, quick pages that load properly on mobile data, which Google and patients both reward.

Medical marketing

Careful, compliant Google Ads for services where patients search and book quickly.

Want more patients from search? See our local SEO service. Run a dental practice? See our dentist website design page.

How do we build your medical website?

Most medical websites go live in under two weeks. We write the service copy, and you check it for accuracy before anything is published.

StageWhat happensWhat we need from you
1. DiscoveryA call about your business, your clients, your competitors and the enquiries you want more of30 minutes of your time
2. PlanningPage structure, keyword research and the platformYour services list and any existing site logins
3. DesignFull design in Figma, reviewed and revised with youYour logo, brand colours and feedback
4. Content and buildBuild, service pages, doctor profiles, booking links and local SEO setupPhotos, bios and approval of the copy
5. LaunchTesting on mobile and desktop, Search Console, Google Business Profile check and go-liveA final sign-off

Medical practices we've worked with

We've built and grown websites for Durban practices where accuracy and trust matter more than flashy design.

Dr Y Joosab Medical Practice

A Durban GP practice website with appointment-focused pages built for local search. Visit the site.

Pearly Whites

A dental practice that reached the first page of Google with us. In the founder's words: "You did it, we are on the first page on Google, I am so happy!"

Discuss Your Website

How do you choose a web designer for your practice?

Questions worth asking before you sign.

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What our clients say

What a few of our clients have said. You can read more, or leave your own, on our Trustpilot page.

"It was nice working with Glimpse! We will definitely keep in contact for future projects."
Hopolang Molekane
Founder and Managing Director @ Meruo
"You did it, we are on the first page on Google, I am so happy!"
DR Xaba
Founder @ Pearly Whites
"You did it, we are on the first page on Google, I am so happy!"
Phillip
Founder @ 1st Choice Insurance Broker
"I am very impressed."
Chef Themba
Founder @ Chef Themba

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Medical Website Design: Frequently Asked Questions

A doctor website from Glimpse costs from R2 499 for a one or two page site, R4 999 for a 3 to 6 page practice site and R9 999 for 6 to 30 pages. After launch, your domain is R100 a month (billed annually) and hosting is R150 a month.

Opening hours, medical aids accepted, online booking or an appointment form, click-to-call, service pages, doctor profiles, directions and parking, and a privacy policy.

Yes. The HPCSA's ethical rules allow advertising that is truthful and not misleading. Medical websites should avoid claims of superiority, guaranteed outcomes and patient testimonials. You approve every page we write.

Yes. We link your site to your existing booking software or add a short appointment request form.

We build forms that collect only appointment details, never medical history, with SSL and a linked privacy policy. Your privacy policy should reflect how your practice handles patient information.

Most medical websites go live in under two weeks, depending on how quickly copy is approved.

Yes. Our local SEO service helps your practice appear in Google Maps and for service searches nearby, and we run compliant Google Ads for practices that want patients faster.

Yes. We have a dedicated dentist website service, and we build for physiotherapists, psychologists and other allied health practitioners too.

Your practice does. The domain is registered in your name and you get full access to the site.

Yes. We're based in Durban and build medical websites for practices across South Africa.

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