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What are Google Ads?

Google Ads is an online advertising platform developed by Google where businesses can create and display ads on Google's search engine results pages, websites, and other digital platforms. Businesses can bid on keywords and pay for each click on their ads, with the goal of driving traffic and conversions to their website. It is a popular way for businesses to reach a targeted audience and promote their products or services online.

How does Google ads work?

Google Ads is an online advertising platform where businesses can bid on keywords and pay for each click on their ads. When people search for those keywords, the ads are displayed in search results and on websites. It is a pay-per-click (PPC) model, where businesses only pay when someone clicks on their ad. The goal is to drive traffic and conversions to their website.

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How do Google Ads help your business grow?

Here are just a few ways Google Ads services can help your business grow.

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Increase visibility

Google Ads helps you get your business in front of people who are actively searching for your products or services. This increases brand awareness and attracts new customers to your business.

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Targeted advertising

With Google Ads, you target specific demographics, locations, and interests, so your ads are shown to people who are more likely to be interested in your business. This can lead to higher conversion rates and a better return on investment.

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Measure and optimize

Google Ads provides detailed analytics that helps you track the performance of your ads and make data-driven decisions to optimize your campaigns. This helps you improve your ad targeting, messaging, and bidding strategies to achieve better results.

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Google Ads offers a variety of ad formats and options, including text ads, display ads, video ads, and more. This flexibility allows you to choose the best format for your business and audience and to adjust your strategy as your business goals change.

We pride ourselves on providing the best Google Ads services in Durban.

Google Ads Services

Our Google Ads Agency provides the best Google Ads services in South Africa, customized to your business.

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Search Ads

Rank high on Google to reach your customers when they are actively searching for your products and services. Search ads are the most effective way to achieve all of your advertising goals, including brand awareness, lead generation, increasing and sales conversions.

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Shopping Ads

Shopping ads, like search ads, help you reach your target audience when they search for you and include a photo of your product, as well as a title, price, store name, and other information. These ads provide users with a strong sense of the product you're selling before they click the ad, providing you with more qualified leads.

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Display Ads

Take advantage of Google Display Network's millions of websites and apps (such as YouTube and Gmail) to display your products and services specific to specific audiences you want to show your ads to.

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App Ads

Do you have an app? Get downloads and users for your amazing app! An app ads campaign is crucial to promote your apps on Google properties such as the play store and YouTube properties.

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YouTube Ads

Sometimes a picture doesn't say it all, show your target audience your product and services on the second largest search engine, YouTube. To make sure you reach your customers at the ideal time and with the most effective message, YouTube offers a variety of campaign types and audience options.

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Discovery Ads

While users are browsing YouTube, Gmail, and Discover, reach out to them with visually appealing ads. Similar to Display Campaigns, we target particular audiences to see these ads first and make sure the appropriate user is shown the appropriate message.

Google Ads management package

Here is a range of our Google Ads plans and pricing. We customize each Google Ads package plan for each business as we understand each business's uniqueness, industry, and current SEO performance. Contact our Google Ads agency to get a custom campaign.
*The deliverables below are for all fully managed SEO services plans.

Account Set-Up
Google Ads Spend
On-Page SEO (Website Recommendations)
Display Network
Location Targeting
Negative Keywords
Google Merchant Center
Google Analytics Integration
A/B Testing
Ad Optimisation (Bidding)
Keyword Monitoring and optimisation

Google ads Pricing South Africa

Get the best Google Ads Services from only R1 999 p/m

Sign up now for a free SEO audit and consultation! To get started, meet with one of our SEO specialists today.

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SEO Services

As a Google Ads Agency in Durban, South Africa, we provide all the needed SEO services in South Africa, customized to your business. Here are some of our additional SEO services:

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On-Page SEO

On-page SEO (or "on-site SEO") is optimizing your website's web pages to improve your website's search ranking and visibility.

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Link Building SEO

Link building (or "off-site SEO") is optimizing elements outside of your website to improve its search engine rankings.

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Technical SEO

Technical SEO is the optimization of the technical aspects of your website and servers.

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E-Commerce SEO

E-commerce SEO is the optimization of an online store.

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Digital Marketing Services

Looking to market your business? Get the best digital marketing services in Durban, South Africa, that go along with SEO built to help your business grow. We help you understand your target audience's wants and needs, and how to deliver them to help you reach your marketing goals.

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Our SEO agency helps you create a strong brand identity to help you establish trust and credibility with your customers. Our brand identity services include brand name, logo, tagline, color palette, typography, imagery, messaging, and more.

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Web design

Web Design

Boost your online presence by advertising your business 24/7. Our Webflow no-code web design services include web development, mobile responsiveness, user-friendliness, copywriting, imagery, and more.

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Social Media Marketing

Social Media Marketing

Social media marketing drives brand awareness, engages with the target audience, fosters customer loyalty, generates leads, increases website traffic, and enables real-time communication with customers.

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Which industries need Google Ads?

Are you not sure if your industry needs SEO (search engine optimization) services? SEO is essential for every industry with an online presence that wants to attract organic traffic to its website. Here are some initiatives that benefit more from SEO than others:

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Online stores selling products can use Google Ads to target customers searching for specific products or browsing online.

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Local Businesses

Local businesses such as restaurants, salons, medical clinics, and other service-oriented businesses can use Google Ads to increase local visibility, and attract more customers to their location.

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Professional Services

Professionals such as lawyers, accountants, financial advisors, and consultants use Google Ads to generate leads from potential clients.

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Travel and hospitality

Hotels, airlines, and other travel-related businesses can use Google Ads to reach potential customers who are searching for flights, hotels, or vacation packages.

Real estate

Real estate

Real estate agents and brokers can use Google Ads to reach potential buyers or renters who are searching for homes, apartments, or commercial properties.

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Health and Wellness

Medical practices, hospitals, and other healthcare providers can use Google Ads to reach potential patients who are searching for specific treatments or health information.

What is the difference between Google Ads and SEO?

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• Search engine optimization involves optimizing your website and its content to improve its ranking in organic search results.

• SEO focuses on improving the quality and relevance of your website content, including keywords, backlinks, and user experience.

• SEO results take time to achieve and are generally a long-term strategy.

• SEO traffic is free and can continue to drive traffic to your website even after you stop actively optimizing for it.

• SEO requires a certain level of technical expertise and ongoing maintenance to stay up to date with search engine algorithms.

What our clients say

Here are some testimonials from our happy clients.

"It was nice working with Glimpse! We will definitely keep in contact for future projects"
Hopolang Molekane
Founder and Managing Director @ Meruo
"You did it we are on the first page on google, I am so happy!"
DR Xaba
Founder @ Pearly Whites
"You did it we are on the first page on google, I am so happy!"
Founder @ 1st Choice Insurance Broker
"I am very impressed."
Chef Themba
Founder @ Chef Themba

Recent Blog

Learn more about Google Ads services, from our Google Ads Agency.

Why your Business Needs Google Ads

Learn the 5 most important reasons and benefits why your business needs Google Ads.

Read Article
Date: January 2023
By: Glimpse SEO Agency

How to Get Your Website on the First Page of Google

Learn 7 ways how you can get your website on the first page of google

Read Article
Date: January 2023
By: Glimpse SEO Agency

How Long Does It Take To Rank On Google?

You did it we are on the first page on google, I am so happy!

Read Article
Date: January 2023
By: Glimpse SEO Agency
View All

Google Ads Services Frequently Asked Questions

What is Google Ads?

Google Ads is a paid advertising platform that allows businesses to create and display ads on Google search results pages and other websites in the Google Ads network.

How does Google Ads work?

Google Ads uses a pay-per-click (PPC) advertising model, where businesses bid on specific keywords to display their ads to relevant audiences. Advertisers only pay when someone clicks on their ad.

How much does Google Ads cost?

The cost of Google Ads varies depending on factors such as the competition for the keywords you're targeting, your ad's relevance and quality, and your budget. You can set a daily budget and adjust your bids to control your costs.

What are the benefits of using Google Ads?

Google Ads can help businesses increase their online visibility, drive website traffic, and generate leads and sales. It offers a wide range of targeting options, allowing you to reach specific audiences and track your ad's performance.

How do I create a Google Ads campaign?

To create a Google Ads campaign, you'll need to set up a Google Ads account, create your ads, select your target audience, set your budget and bids, and launch your campaign.

How can I optimize my Google Ads campaign?

To optimize your Google Ads campaign, you should regularly monitor and adjust your bids, keywords, ad copy, and targeting options. You can use Google Ads data to identify areas where you can improve your campaign's performance.

What are some common mistakes to avoid in Google Ads?

Some common mistakes to avoid in Google Ads include targeting irrelevant keywords, using broad match keywords instead of specific match types, not testing your ad copy, and not monitoring your campaign's performance regularly.

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Durban, KwaZulu Natal, South Africa - 069 290 2705