Glimpse SEO Agency designs attorney websites for South African law firms and sole practitioners. Each legal website is built to rank for the matters you actually want, from divorce to conveyancing, written with the Legal Practice Council's rules on marketing in mind and set up to turn a nervous visitor into a booked consultation. Packages start at R2 499.
We're based in Durban and build for firms across South Africa.
Tell us about your practice in the form and we'll send a scoped quote.
See PackagesA law firm website has one main job: get the right person to book a consultation. Most people searching for an attorney are stressed, comparing three or four firms on their phone and looking for one thing, a sign that you handle their exact problem and can be trusted with it.
That means a separate page for each practice area, clear attorney profiles, plain-English answers to the questions clients ask on a first call and a consultation form that's quick to fill in. A homepage that lists twelve practice areas in one paragraph won't rank for any of them.
They're built as online brochures. A logo, a photo of the building, a list of services and a phone number. There's nothing for Google to rank and nothing to reassure someone deciding whether to call. The firms winning work online have law firm website design built around practice-area pages, local search and clear next steps.
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| Brochure-style legal website | Website built to win clients | |
|---|---|---|
| Practice areas | Listed together on one page | A dedicated page for each, written for that client's situation |
| Attorney profiles | Names and qualifications | Experience, focus areas and admission details that build trust |
| Contact | A phone number in the footer | Consultation form, click-to-call and WhatsApp on every page |
| Search visibility | Ranks for the firm's name only | Ranks for matters like "divorce attorney Durban" |
| Content | Legal jargon | Plain-English answers to the questions clients actually ask |
These are the features we build into every legal website, because they're what clients look for before they pick up the phone.
A page each for family law, conveyancing, criminal defence, labour, estates or whatever you practise, so each one can rank on its own.
Experience, focus areas and admission details for each attorney. People hire people, not letterheads.
A short form that asks only what you need, plus click-to-call and WhatsApp for clients who'd rather talk.
Answers to the questions you hear on every first call, like costs, timelines and what to bring. This builds trust and ranks well.
Your firm's details matched to your Google Business Profile, with location pages if you have more than one office.
SSL encryption, a linked privacy policy and forms that don't ask for case details you shouldn't receive by email.
Here's the structure we usually recommend for a small to mid-sized firm. Each page has one job.
| Page | What it does |
|---|---|
| Home | Says who you help and where, in one sentence, with a clear route to book a consultation |
| Practice area pages | One per matter type, like divorce, conveyancing or labour disputes, each written for that client's situation |
| Attorney profiles | Experience, focus areas and admission details for each attorney |
| Fees and first consultation | What a first meeting costs, how billing works and what to bring |
| Legal FAQs and articles | Plain-English answers that rank and build trust |
| Contact and offices | Address, map, parking and a short consultation form |
Attorneys in South Africa can market their practices, but the Legal Practice Council's Code of Conduct sets limits on how. We write every attorney website with those limits in mind, so your marketing helps your reputation instead of putting it at risk.
In practice, that means we steer clear of the kinds of content that tend to cause trouble:
This isn't legal advice on your obligations. You know the Code better than we do, so you approve every page before it goes live, and we'll change anything you're not comfortable with.
A law firm website from Glimpse costs from R2 499 for a one or two page site, R4 999 for a 3 to 6 page site and R9 999 for a 6 to 30 page site with a page for every practice area. Most firms choose Business Design or Pro Design. After launch, your domain is R100 a month (billed annually) and hosting is R150 a month.
The build is a once-off cost. These are the monthly running costs after launch, so nothing comes as a surprise.
| Cost | With Glimpse | Notes |
|---|---|---|
| .co.za domain | R100 a month, billed annually | Registered in your own name through Xneelo |
| Hosting | R150 a month | SSL certificate included |
| Business email | Included in your package | Up to 5 addresses on Start-Up, unlimited on the other packages |
| Maintenance | Optional, quoted per site | Updates, backups, security patches and content changes |
| SEO or Google Ads | Optional monthly service | Separate from the website build |
The website is the foundation. After that, three things decide whether your firm shows up when someone searches for an attorney: your Google Business Profile, your practice-area pages and how many trusted sites mention your firm. Searches like "attorney website" and "legal website" tell us firms are looking, and searches for specific matters tell us clients are.
Each practice page targets the matter and the area, like "conveyancing attorney Umhlanga".
Categories, services, photos and reviews set up so your firm appears in the map results.
Answer-first content and schema so ChatGPT and Google's AI Overviews can describe your firm accurately.
Google Ads for urgent matters, like bail or labour disputes, where clients need help today.
Want ongoing attorney SEO? See our local SEO and AI SEO services, or run Google Ads to bring in clients as your rankings build.
Most legal websites go live in under two weeks. The step that takes longest is usually getting practice-area copy approved, so we write it for you and keep your review quick.
| Stage | What happens | What we need from you |
|---|---|---|
| 1. Discovery | A call about your business, your clients, your competitors and the enquiries you want more of | 30 minutes of your time |
| 2. Planning | Page structure, keyword research and the platform | Your services list and any existing site logins |
| 3. Design | Full design in Figma, reviewed and revised with you | Your logo, brand colours and feedback |
| 4. Content and build | Build, practice-area copy, attorney profiles, schema and consultation forms | Photos, bios and approval of the copy |
| 5. Launch | Testing on mobile and desktop, Search Console, Google Business Profile check and go-live | A final sign-off |
We've built websites for professional services firms, including financial services and insurance brokers, where trust decides who gets the call.
We write the way you'd explain a matter to a client across the desk: clear, calm and without jargon.
We build for medical practices, financial services and law firms, so we know to check claims before anything goes live.
Ask these before you pay a deposit.
What a few of our clients have said. You can read more, or leave your own, on our Trustpilot page.
Practical guides from our Durban team, plus our round-ups of the agencies and developers working in the city.
Ten Durban web development companies compared on services, platforms and the kind of businesses they suit.
Read ArticleReal South African website prices, what drives them and the monthly running costs to budget for.
Read ArticleHow to set up and optimise your Google Business Profile so your business shows up in the map results across Durban.
Read ArticleSimple, policy-friendly ways to get more Google reviews from happy customers, and why they matter for local search.
Read ArticleWhat SEO is, how it works and what it costs, explained without the jargon for South African business owners.
Read ArticleA plain-English guide to Google's AI Overviews and the two disciplines that help your business appear in them.
Read ArticleA law firm website from Glimpse costs from R2 499 for a one or two page site, R4 999 for 3 to 6 pages and R9 999 for 6 to 30 pages with a page for every practice area. After launch, your domain is R100 a month (billed annually) and hosting is R150 a month.
A separate page for each practice area, attorney profiles with experience and admission details, plain-English FAQs, a short consultation form, click-to-call and WhatsApp, and a privacy policy.
Yes, within the limits of the Legal Practice Council's Code of Conduct. Marketing must be accurate and not misleading, and should avoid claims of superiority over other practitioners. You approve every page we write before it goes live.
Only with the client's permission and without confidential details. We also avoid wording that suggests a past result guarantees a future one.
Yes. Every legal website launches SEO-ready, and our ongoing local SEO service targets searches for your practice areas in your area, like "family law attorney Durban".
Most legal websites go live in under two weeks. Larger firms with many practice areas take a little longer, mainly for copy review.
Yes. We write practice-area pages and FAQs in plain English, and you review and approve every page for accuracy.
Yes. We're based in Durban and build attorney websites for firms across South Africa, mostly over video calls.
Your firm does. The domain is registered in the firm's name and you get full access to the site.
We build forms that collect only the information you need, link to your privacy policy and run over SSL. Your privacy policy should still reflect how your firm handles personal information.
Tell us about your practice areas and we'll recommend the right package for your firm.
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