Glimpse SEO Agency is an AI SEO agency in Durban that gets businesses ranking on Google and named in the answers ChatGPT, Gemini, Perplexity and Google's AI Overviews give when people ask for a recommendation. AI SEO is built into every SEO plan we offer, from R2 999 a month.
It's working for our clients now. GP Forklifts ranks first on Google for "forklift parts" and "forklift services" and appears in AI answers on ChatGPT and Gemini.
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See PricingAI SEO is the work of making your business easy for AI tools to find, understand and trust, so they recommend you when someone asks a question you can answer. It builds on traditional SEO and adds two newer disciplines: answer engine optimisation (AEO) and generative engine optimisation (GEO).
The shift is simple to see. Someone in Umhlanga who used to type "plumber near me" into Google now asks ChatGPT "who's a reliable plumber in Umhlanga?" and gets three names. AI SEO is how you become one of them.
They're layers, not rivals. SEO gets your pages ranking in Google's list of results. AEO structures your content so it can be lifted out as a direct answer. GEO makes your business the kind of source AI models choose to cite and recommend. One well-built strategy covers all three.
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| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank pages in Google's results | Be the direct answer to a question | Be named and cited by AI models |
| Where it shows | Google and Bing results pages | Featured snippets, AI Overviews, voice answers | ChatGPT, Gemini, Perplexity, Copilot and AI Mode |
| What it relies on | Relevance, technical health, backlinks | Clear, answer-first content and structured data | Entity clarity, consistent facts and mentions on trusted sites |
| How it's measured | Rankings, clicks, enquiries | Snippet and AI Overview appearances | How often AI tools mention you across a set of real prompts |
There are two routes into an AI answer, and good AI SEO works on both.
Live search. Google's AI Overviews, AI Mode, Perplexity and ChatGPT's search feature pull passages from web pages at the moment someone asks, then write an answer from them. They lean heavily on pages that already rank and that answer the question near the top of the page, so classic SEO decides whether you're even in the running.
What the model already knows. AI models also answer from what they learned in training. Businesses that are described consistently across many trusted sites, from directories and reviews to news articles and industry lists, are far more likely to be named. That's why mentions beyond your own website matter so much for GEO.
In practice, these are the signals we work on:
Try this. Open ChatGPT or Gemini and ask the question your best customer would ask, like "who's the best [your service] in Durban?" or "which company should I use for [your service] in KZN?". Then ask Google the same thing and look at the AI Overview.
If your competitors are named and you aren't, you're losing enquiries you'll never see in your analytics. If nobody local is named, there's an opening, and the first business to fill it tends to keep it. Either way, AI SEO is worth doing now rather than once the answers have settled.
Get a Free AI Search AuditOur AI SEO services work across Google and the AI platforms your customers use instead of, or alongside, a normal search.
We test a set of real customer prompts across ChatGPT, Gemini, Perplexity and Google's AI Overviews, and show you where you're named, where competitors are and why.
We restructure your key pages and write new ones so they answer customer questions directly and clearly, the format AI tools quote.
Organisation, Service, FAQ, Product and breadcrumb schema, validated and kept consistent with your Google Business Profile.
Directory listings, reviews and mentions on trusted South African sites that confirm your business details and expertise.
We check that AI crawlers can read your site and add an llms.txt file that summarises your business for AI tools.
Monthly tracking of how often you're mentioned across AI platforms, which sources they cite and how you compare to competitors.
On-page, technical and local SEO, because AI tools still lean heavily on what already ranks on Google.
A complete, active profile with services, photos and reviews. It feeds Google's AI answers and the map results.
Each AI tool finds information a little differently, so we look at all of them.
| Platform | Where its answers come from | What helps you most |
|---|---|---|
| Google AI Overviews and AI Mode | Google's own search index, usually pages that already rank well | Strong Google rankings, answer-first content and schema |
| ChatGPT | Its training data, plus live web search when it browses | Mentions on trusted sites and clear, crawlable pages |
| Gemini | Google's search results plus its training data | Google rankings and a complete Google Business Profile |
| Perplexity | Live web search, with sources shown in every answer | Pages that answer the question clearly and precisely |
| Microsoft Copilot | Microsoft's Bing search index plus its training data | A Bing Places listing and solid technical SEO |
Our flagship AI SEO project, and the proof that the approach works.
GP Forklifts holds number one Google rankings for competitive terms like "forklift parts" and "forklift services", and now appears in AI-generated answers on ChatGPT and Gemini. That brings in leads their competitors can't even see.
Strong traditional rankings, consistent business details across the web, answer-first service pages and complete structured data. The same building blocks we put in place for every AI SEO client.
Any business whose customers research before they buy. These are the sectors where we see AI answers shaping decisions most.
People ask AI assistants which lawyer to use for a specific matter before they open Google. See our law firm website design page.
AI shopping answers recommend specific products and stores. See our ecommerce SEO service.
Buyers ask AI which supplier stocks a part or offers a service in their region, as GP Forklifts shows.
Homeowners ask AI for reputable builders in their suburb. See our construction website design page.
Early research into advisers, accountants and brokers increasingly starts in an AI chat.
We fix the foundations first, then build authority. Here's how a typical engagement runs.
| Stage | What we do | When you see movement |
|---|---|---|
| 1. AI visibility audit | Test real prompts across AI platforms, check rankings, schema, crawler access and your business details online | Findings in the first two weeks |
| 2. Entity and technical foundation | Fix inconsistent business details, add schema, open up crawler access and add llms.txt | Usually within the first month |
| 3. Content restructuring | Rewrite key pages answer-first and create pages for the questions customers ask AI | Months one to three |
| 4. Authority building | Reviews, directory listings, local press and industry mentions | Ongoing, building over three to six months |
| 5. Tracking and reporting | Monthly AI mention tracking, Google rankings and AI referral traffic | Every month |
AI SEO with Glimpse starts at R2 999 a month on our SEO Starter plan, with foundational AI SEO and AEO structuring from SEO Plus at R5 999, monthly AI visibility tracking on Pro SEO at R9 999 and full AI SEO and GEO implementation on Enterprise SEO at R15 999. Published 2026 South African pricing guides put ongoing SEO and AI visibility retainers at roughly R8 000 to R40 000+ a month, so our plans start well below the market.
| SEO Starter | SEO Plus | Pro SEO | Enterprise SEO | |
|---|---|---|---|---|
| From (per month) | R2 999 | R5 999 | R9 999 | R15 999 |
| Keywords | Up to 5 | Up to 10 | Up to 30 | Unlimited |
| Schema markup | Included | Included | Included | Included |
| AI SEO and AEO structuring | Foundational | Included | Full implementation | |
| AI search visibility tracking | Monthly | Included, with weekly reporting | ||
| Full GEO implementation | Included | |||
| Blog articles a month | 5 | 10 | 15 | Unlimited |
AI visibility doesn't show up neatly in a rankings report, so we track it a few ways and report on all of them monthly.
| What we track | How | Why it matters |
|---|---|---|
| AI mentions | A fixed set of real customer prompts run across ChatGPT, Gemini, Perplexity and AI Overviews | Shows whether AI tools name you, and how often |
| Share of voice | Your mentions compared with your top competitors for the same prompts | Shows whether you're gaining ground |
| Cited sources | Which websites AI tools cite when they talk about your industry | Tells us where to earn mentions next |
| AI referral traffic | Visits from chatgpt.com, perplexity.ai and similar sources in Google Analytics | Connects AI visibility to real visitors |
| Google rankings and enquiries | Search Console, rankings and form or call tracking | The foundation everything else rests on |
AI SEO is new, and plenty of agencies have added it to their service list overnight. Ask these questions first.
The people who will actually work on your visibility.
Leads strategy across SEO and AI SEO, with hands-on experience taking South African businesses to number one rankings and into AI-generated answers.
Handles the technical foundation AI platforms rely on: structured data, crawler access and site architecture.
Writes and structures content built to rank on Google and get quoted by AI platforms.
What a few of our clients have said. You can read more, or leave your own, on our Trustpilot page.
Practical guides from our Durban team, plus our round-ups of the agencies and developers working in the city.
The agencies helping Durban businesses show up in ChatGPT, Gemini and Google's AI Overviews, and what to ask before you hire one.
Read ArticleA plain-English guide to Google's AI Overviews and the two disciplines that help your business appear in them.
Read ArticleWhat generative engine optimisation is, how AI tools choose which businesses to name and where to start.
Read ArticleHow answer engine optimisation gets your content chosen as the direct answer in search, voice and AI results.
Read ArticleA side-by-side look at ten SEO agencies working in Durban, what each one focuses on and how to choose between them.
Read ArticleWhat SEO is, how it works and what it costs, explained without the jargon for South African business owners.
Read ArticleAI SEO is the work of making a business easy for AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews to find, understand and trust, so they recommend it when someone asks a relevant question. It builds on traditional SEO and adds answer engine optimisation (AEO) and generative engine optimisation (GEO).
Generative engine optimisation (GEO) is the practice of making your business the kind of source AI models choose to cite and recommend, through clear facts about your business, consistent details across the web and mentions on trusted sites.
Answer engine optimisation (AEO) structures content so it can be lifted out as a direct answer to a question, whether in a featured snippet, a voice assistant or an AI-generated response.
Traditional SEO ranks your pages in Google's list of results. AI SEO aims to get your business named inside an AI-generated answer. They share most of the groundwork, and AI SEO adds a layer focused on clear facts, answer-first content and mentions on trusted sites.
AI SEO with Glimpse starts at R2 999 a month on SEO Starter, with fuller AI SEO on SEO Plus at R5 999, Pro SEO at R9 999 and Enterprise SEO at R15 999. Published 2026 South African pricing guides put typical SEO and AI visibility retainers at R8 000 to R40 000+ a month.
Make your business easy to understand and verify: consistent details across your website, Google Business Profile and directories, clear answer-first pages, structured data, genuine reviews and mentions on trusted sites. Strong Google rankings help too, because ChatGPT's search feature pulls from the web.
AI Overviews draw on pages that already rank well and answer a specific question clearly, near the top of the page. Strong traditional SEO, answer-first content and clean structured data all help.
No, and you should be wary of anyone who does. Nobody controls what an AI model says. We put the signals in place that make you far more likely to be named, and we track the results every month.
Technical and schema fixes usually happen in the first month. Content and authority work builds over three to six months, and AI mentions tend to follow as your Google rankings and mentions on other sites grow.
We run a fixed set of real customer prompts across ChatGPT, Gemini, Perplexity and Google's AI Overviews each month, compare your mentions with competitors, and track AI referral traffic in Google Analytics.
An llms.txt file is a plain-text summary of your website written for AI tools, placed at the root of your site. It isn't an official standard and won't guarantee anything on its own, but it's a low-effort extra signal that we include.
No. AI tools lean heavily on pages that already rank well, so AI SEO sits on top of traditional SEO. Every Glimpse plan includes both.
If your customers research before they buy, some of them are already asking AI tools for recommendations. Ask ChatGPT the question your customer would ask. If competitors are named and you aren't, AI SEO is worth doing now.
No. We're based in Durban and run AI SEO for businesses across South Africa and internationally.
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